Embrace Your Inner Scientist With Behavioural Economics

For our April TechConnex Innovation Peer Group, we were thrilled to have Kelly Peters CEO and Co-founder of BEworks, present driving innovation by bringing behavioural science to the boardroom.  Behavioural science and behavioural economics are getting a great deal of press lately, and well deservedly so. Behavioural economics combines elements of psychology, neuroscience and economics into a cohesive and more scientific approach to solving today’s business …

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